Wyoming sports bettors just got a new reason to pay attention to Fanatics Sportsbook. The fast-growing betting app, and already one of only six options legally available in Wyoming, has teamed up with none other than Livvy Dunne, the LSU gymnast-turned-social media powerhouse, to launch a bold new football betting ad campaign.
A Promo Campaign That Pops (Literally)
The new series, titled “Explained by Livvy Dunne,” is designed to showcase Fanatics’ promotions with a mix of humor, glam, and football flair. The spots include everything from Dunne lounging in a clawfoot bathtub at midfield in the Rose Bowl to playfully wielding a turkey leg in the stands.
Fanatics says the ads are aimed at showing off new promos like:
- Gameday Guarantee – if Fanatics doesn’t have the best price, they’ll make it right.
- Fair Play™ Protection – designed to give bettors peace of mind.
- FanCash Rewards – bet and earn credit toward Fanatics sports gear.
The campaign debuted August 18 and will continue rolling through football season, with holiday-themed spots coming for Thanksgiving, Christmas, and beyond.
Why Wyoming Bettors Should Care
Wyoming is still a small but competitive market, with just five sportsbook apps currently live (6 if you include Kalshi): DraftKings, FanDuel, Caesars, BetMGM, and Fanatics. That means every operator is looking for ways to stand out in a state where bettors are loyal but the options are limited.
By bringing in Dunne, one of the most recognizable athletes in the NIL era with millions of social media followers, Fanatics is signaling it wants to be more than a fringe player in Wyoming. With college football and the NFL about to kick off, it’s a smart time to flex some marketing muscle.
Livvy Dunne’s Leap From Gymnastics to Media
Dunne, who recently wrapped up her LSU gymnastics career, has made the transition from elite athlete to media figure look seamless. Beyond sports, she’s leaned into acting, modeling, and influencer work.
Now, Wyoming bettors may be seeing a lot more of her between football highlights and Fanatics sportsbook promos.
Fanatics Sportsbook may be the new kid on the block in Wyoming, but with Livvy Dunne leading the charge this football season, they’re clearly aiming to grab a bigger share of the action.
AntlersArch founder and the voice behind Teton Tattle.
